Case Study: MSD in Food, Textile & Leather

Market System Development For Food-Processing, Mini-Textile & Leather Sub-Sectors

The Challenge

Businesses in food-processing, mini-textile, and leather sub-sectors faced low market visibility, weak branding, limited consumer engagement, and fragmented supply chains, restricting their growth and competitiveness.

Our Approach

Case Study: MSD in Food, Textile & Leather
Case Study: MSD in Food, Textile & Leather

Our Achievement

Enroute International and The Palli Karma-Sahayak Foundation (PKSF) organized the ‘Shuponno Somahar: Environment-friendly Microenterprise Fair 2024 at the Bangabandhu International Conference Center in Dhaka, showcasing eco-friendly products by micro-entrepreneurs; the outcomes of this fair are detailed below.

Impact: A Model for Market System Development (MSD)

Systemic & Sustainable Change

Businesses became self-sufficient with long-term market strategies.

A good amount of private investment mobilized, driving sectoral expansion.
Created a replicable model for industry-wide transformation, integrating rural and marginalized communities.
Market System Development (MSD), proving that branding, marketing, and market linkages can redefine industries for sustainable, inclusive growth.