Market System Development For Food-Processing, Mini-Textile & Leather Sub-Sectors
The Challenge
Businesses in food-processing, mini-textile, and leather sub-sectors faced low market visibility, weak branding, limited consumer engagement, and fragmented supply chains, restricting their growth and competitiveness.
Our Approach
- Market Research & Consumer Insights – Identified industry gaps and market trends.
- Strategic Branding & Marketing – Developed brand identities, digital strategies, and promotional campaigns.
- Product Development & Diversification – Helped businesses innovate and expand product lines.
- Market Activation & Digital Transformation – Organized trade fairs, e-commerce integration, and social media campaigns.
- Strengthening Market Linkages – Facilitated B2B connections, enhancing supply chain efficiency.
Our Achievement
Enroute International and The Palli Karma-Sahayak Foundation (PKSF) organized the ‘Shuponno Somahar: Environment-friendly Microenterprise Fair 2024 at the Bangabandhu International Conference Center in Dhaka, showcasing eco-friendly products by micro-entrepreneurs; the outcomes of this fair are detailed below.
Impact: A Model for Market System Development (MSD)
Systemic & Sustainable Change
Businesses became self-sufficient with long-term market strategies.
Private Sector Growth
A good amount of private investment mobilized, driving sectoral expansion.
Scalable & Inclusive Approach
Created a replicable model for industry-wide transformation, integrating rural and marginalized communities.
This project stands as a prime example
Market System Development (MSD), proving that branding, marketing, and market linkages can redefine industries for sustainable, inclusive growth.